Im working with 4 other students on a business planning project and weve chosen tesla motors leasing inc as our topic company. Were just getting started on the research phase and i thought these forums or more specifically, the people on them might come. Coming from a highly sophisticated technology, the tesla products are categorised in premium pricing strategy in its marketing mix owing to the huge material and research and development costs, but when compared to competitors like bmw electric cars, it is still starts at a low price. Tesla doesnt advertise but its marketing strategy is topnotch. Below is the pricing strategy in tesla marketing strategy. Tesla is the maker of high performance and fully electric vehicles and energy storage systems. Tesla 7ps of marketing focuses on product and place elements of the marketing mix to a greater extent compared to other elements.
In order to further tesla motors control of the ev market, we have developed a strategy to produce an entry level, luxury electronic vehicle that will maintain teslas core values and will allow to compete on a broader scale with. Sostac is an acronym for the 6 basic elements of the marketing plan. This marketing plan establishes a consistent approach and proposes different methods for implementing a successful marketing plan according to milestones. Marketing analysis market share of plugin vehicles increases marketline, 2014 0. This report is a continuation of part 1 of the integrated marketing communication plan assignment.
Oct 07, 2018 tesla marketing, promotional and advertising costs amounted to usd66. Tesla is not just an automaker, but also a design and technology company focused on. This allows the reader of the document to gain background information as well as familiarize himself with the topic before he proceeds reading the entire content of the marketing plan. Tesla sit back and watch their fans make these videos for them. While segmenting the market tesla didnt ask which segment is the most fuelconscious but which segment enabled the company to build longterm and innovative model vehicles. Albert alla smita biswas victor hang fung renny saldanha patricia trutescu 2. The company is presently operating in the usa and europe markets. Today, tesla motors engages in the design, development, manufacture, and sale of electric cars and. Updated teslas marketing strategy shows that its time. Tesla produces fully electric vehicles, and energy generation and storage systems, and also installs and maintains such systems and sells solar electricity. Marketing plan tesla motors luxury vehicles tesla model s. News tesla doesnt advertise but its marketing strategy is topnotch.
The objective of creating cars driven by renewable. Many people have tried to change the auto industry over the last 40 years and none have succeeded. Updated teslas marketing strategy shows that its time for. Tesla boutiques t end t o h ave m ore s table r evenue s treams t han t raditional c ar d ealerships, a s there a re a n o s alespersons, n o s ervice c omponent, a nd p rices o f a ll t esla v ehicles a re n onnegotiable. A report on tesla motor marketing strategies and utilizing of marketing comoponents.
The following are teslas main designers and suppliers. Abstract this final project grade contains information about the design details of the marketing plan of the company tesla motors, for the spanish market, where it aims to increase. The marketing and advertising strategy of tesla telling. This case study provides analysis of the strategic marketing plan of electric vehicle manufacturer, tesla motors. Tesla looks to seize the moment with its marketing strategy after a recent survey by the union of concerned scientist showed. Along with superchargers, which are strategically located. Tesla maintains significant managerial control in all components of its marketing mix. Understanding tesla motors marketing strategy market realist. Tesla doesnt advertise but its marketing strategy is top.
It has profound marketing management implications, as it addresses this investigation from the unique perspective of teslas new technologybased approach to automobile marketing and relates it to the successful marketing. Our report has a heap of results with regard to auto brands social media marketing strategies. Tesla motors, currently known as tesla inc is a public limited company of american origin. Tesla motors is the pioneer company in the manufacture of electric cars. From social media analytics to tools which help grow your email list, theres something for everyone.
Hello tesla fans, my name is mike taylor and im a marketing management student at british columbia institute of technology bcit. Tesla marketing plan tesla marketing plan i situation. Pdf marketing plan for tesla motors model s jacqueline wang. My day job is running a space transportation company called spacex, but on the side i am the chairman of tesla motors and help formulate the business and product strategy with martin and the rest of the team. Marketing mix of tesla motors tesla motors marketing mix. Along with superchargers, which are strategically located along major highways, tesla offers. What fascinates me, is the power of tesla from a social media. We are going to analyze the marketing and advertising strategy of tesla. The model then continues to look at the practical issues of putting the plan into practice.
Tesla marketing mix 4ps tesla marketing strategy mba. Some of the ev models and their market availability are. In california, they became the third biggest selling luxury car. Marketing plan tesla motors free download as pdf file. An army of youtubers explaining why i bought the new cybertruck in a far more sincere way than any commercial could. Pdf tesla motors marketing plan middle eastern market.
It deals in energy storage products and is associated with the automotive industry. Understanding tesla motors marketing strategy market. May 29, 2019 promotional strategy in the marketing strategy of tesla. Write a marketing plan of tesla company showing its trends, profitability and strategies. Before we start, we must know how tesla was founded. The other team consisted of elon musk and jb straubuel. Oct 08, 2018 tesla marketing mix tesla 7ps of marketing comprises elements of the marketing mix that consists of product, place, price, promotion, process, people and physical evidence. Tesla motors marketing plan by alena tokareva on prezi. Marketing strategy of tesla tesla marketing strategy explained. Marketing report on tesla motors publish your masters. Tesla model s marketing plan leyda alaniz marketing management professor irwin brand broward college february 12, 2017 tesla model s marketing plan at its inception in 2003, tesla motors, inc. Franky andrade jason holloway james payne collin roy brett sheffield 2. The secret tesla motors master plan just between you and.
Teslas successful marketing strategy shows that its time. May, 2019 how has tesla come to be a reference without spending money on advertising. Tesla is not just an automaker, but also a design and technology company focused on energy innovation tesla, 2016. Segmentation, targeting, positioning in the marketing strategy of tesla. Tesla marketing mix tesla 7ps of marketing comprises elements of the marketing mix that consists of product, place, price, promotion, process, people and physical evidence.
Tesla marketing plan 1 executive summary tesla has established itself as one of the leaders in the electronic vehicle market and a leader in innovations. Product tesla produces fully electric vehicles, and energy generation and storage systems, and also installs and maintains such systems and sells solar electricity. This study is based on the marketing plan for tesla motors. But, how has a company founded in 2003 been the car brand with more engagement over audi, bmw, toyota, cadillac or porsche. Nissan leaf operations planning and marketing planning. Download our brand report on tesla share of voice and marketing strategy on social.
The segment of choice was the lower volume, the priceinsensitive performancecar segment which enabled. Tesla motors was founded in the year 2003, 1st july by its esteemed cofounders jb straubel, elon musk. On social media, compared to other auto giants tesla is in the top 3, outperforming volkswagen, ford, and toyota. This week a major milestone was achieved by tesla, the electric car company. The process of buying a car is essentially the same as it was a generation ago. Chief executive elon musks ambitious compensation plan is an aspirational marketing tool to attract more talent and capital to the silicon valley car maker as the. Ive partnered with appsumo to share some of the best marketing tools at discounted prices.
Apart from that the brand also installs, operates and maintains solar and energy storage products. Pdf marketing plan for tesla motors model s jacqueline. Tesla marketing, promotional and advertising costs amounted to usd66. Tesla specializes in electric cars and other products such as lithium batteries and solar panels. The higher co 2 content of coal compared to natural gas is offset by the negligible co 2 content of hydro, nuclear, geothermal, wind, solar, etc. Tesla marketing mix tesla 7ps of marketing research. Previously, we explored tesla motors superchargers. Tesla motors is a car manufacturing company that was founded by a group of engineers in silicon valley in 2003 who wanted to prove the electric cars could be better than gasolinepowered cars. This marketing plan will help tesla motors sell 18,000 units of model 3 in the australian market in the year 2017 with a promotional budget of. This week, he told twitter he deleted his tesla job titles, and. Feel free to give it a quick read view attachment tesla motors marketing proposal. Tesla mission our goal is to create awareness of the potential of electric vehicles and particularly around those created by tesla motors we want to bring powerful electric cars from the narrow luxury market to mainstream america elon musk ceo and chief architect.
The encouraging revenue growth and the performance rating of teslas model s certainly explain the production forecast of 55,000 cars. The segment of choice was the lower volume, the priceinsensitive performancecar segment which. It has profound marketing management implications, as it addresses this investigation from the unique perspective of teslas new technologybased approach to automobile marketing and relates it to the successful marketing model of apple computer. Executive summary tesla has established themselves as one of the leaders in the electronic vehicle market and a leader in innovations. The exact power production mixture varies from one part of the country to another and is changing over time, so natural gas is. Feb 09, 2020 tesla aims to provide some of the best in class ev models that offers high performance, energy efficient, long range with convenient recharge stations, and sleek designs. Tesla motors was founded in 2003 by a group of engineers in silicon valley who wanted to prove that electric cars could be better than gasolinepowered cars tesla motors. Its a bit of a long read but the good stuff comes at the marketing plan part, i had to give a lot of background because we presented to the class who knew nothing about tesla motors. The company was created by martin eberhard and marc tarpenning in 2003 in california. Elon musks new compensation plan is a tesla marketing. Marketing strategy of tesla tesla marketing strategy. Tesla is very much fond of the social media and its the ceo who is the face of the brand. In this report we have provided a detailed overview and action plan as to how we will achieve imc goals and marketing and communication objectives for tesla powerwall.
Marketing plan for tesla company free download pdf. Mark newsome course project marketing plan tesla motors. Tesla looks to seize the moment with its marketing strategy after a recent survey by the union of concerned scientist showed one in three northeast coast respondents are considering an ev lease or. Tokareva alyona, udovenko alyona, sofonova ekaterina, khnychkov alexander, juliette duroy, clemence franchi. Pdf this case study provides analysis of the strategic marketing plan of electric vehicle manufacturer, tesla motors. The tesla roadster still wins by a hefty margin if you assume the average co 2 per joule of us power production. Elon musk, an entrepreneur who built an industrial empire from the stuff of little boy dreams. These were components of one of the two teams of the company ac propulsion that developed an electric prototype for the general motors, the tzero. The secret tesla motors master plan just between you and me. Mar 05, 2019 tesla marketing mix and marketing strategy. Tesla motors was founded in the year 2003, 1st july by.
Teslas next car model is the tesla model 3, which was unveiled in march 2016 and whose production is programmed for end 2017. Tesla driving success with social media marketing strategy. However, now the management of the company is planning to spread its business in australia also. Rest are provided by suppliers from the us, europe, and asia.
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